Alternative Treatments Study
Use of Alternative Therapies:  Changing Patterns and Experience with Treatments

Alternative/complementary medicine has gained headlines since Dr. David Eisenberg's report in The Journal of the American Medical Association in 1990 showed its remarkable use and rise in popularity. What have been the trends since then? By watching television and looking at the news shorts, you could venture a good guess; however, here's a few facts and a study done in Denmark that may help us see the future of our role as practitioners and patients.

Use of Alternative Treatments in Denmark: Patterns of Use and Patients' Experience with Treatment Effects  (Laila Launso is an associate professor in the Department of Social Pharmacy at the Royal Danish School of Pharmacy in Copenhagen, Denmark.

Increasing use of alternative treatments and changes in patterns of use have been reported internationally. In Denmark, the dominate pattern of use in the 1960s, 1970s, and 1980s was for people to be treated for their health problems within the established treatment system for many years before they sought alternative treatment. The alternative practitioner was most often sought out as a "last resort." A change in this pattern can be detected in the 1990s, during which time studies have shown that people are beginning to go directly to alternative practitioners for relief of several health problems. When asked what motivates them to seek alternative treatments, patients revealed two primary factors:

  • Dissatisfaction with established treatments experienced in relation to health problems. This dissatisfaction was especially aimed at drug treatment.

  • A search for other ways to conceive illness. People are looking for more "whole"-person-oriented understandings of their health problems.

A nationwide survey conducted in Denmark 1991 to study the effects experienced by patients showed that 77% of patients who used alternative treatments reported that treatment from an alternative practitioner either cured (33%) or helped them (44%). Seventeen percent did not notice any effect. One percent experienced worsening of their health problems, and 5% reported that the effects were unknown. The study continues with findings on treatments for headaches, allergies, and cancer. We will keep you updated on the trends and patient satisfaction as they become available.

Use of Alternative Medicine in the United States Steadily Increases
(Source: Trends in Alternative Medicine Use in the U.S. 1990-97, JAMA, Nov. 11, 1998)

  • 1990 -- 385,919,000 visits to alternative therapies, 387,558,000 visits to all primary care physicians

  • 1997 -- 628,825,000 visits to alternative therapies, 427,120,000 visits to primary care physicians

 

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